Alternative for 53 West 53rd Street / Axis Mundi | ArchDaily.
MoMa completed an $858 million expansion, yet the museum is still in need of additional room to house its growing collections. The Modern sold their Midtown lot to Hines, an international real estate developer, for$125 million. Hines, in turn, asked Pritzker Prize Laureate French architect Jean Nouvel to design two possible solutions for the site. “A decade ago anyone who was about to invest hundreds of millions on a building would inevitably have chosen the more conservative of the two. But times have changed. Architecture is a form of marketing now, and Hines made the bolder choice,” reported Nicolai Ouroussoff for The New York Times
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